There are many ways to market ones business, but not all ways are equal, and not all ways are effective. If you want to market your business, effectively, you must market in a variety of ways. One of the ways to market, even on a shoestring budget, is with article marketing. Article marketing literally multiplies your marketing. It keeps working long after you’ve done the work.
Using articles to market your business works in a variety of ways. These include:
Spreading Content. It allows you to write an article once and have it used again and again. Basically, you write the article, submit it to directories, and then watch your content spread all over the internet.
Building Inbound Links. Submitting your articles to directories allows you to spread your content, but it also allows you to spread and gain inbound links to your website. This is done through the most important part of article marketing, your bio, or resource box. This is where you want to put links back to your website. Then, every time one of your articles is picked up and used, it sends people to your site through a link.
Establishing Yourself as an Expert. The more content you create and distribute on your niche topic the more you are viewed as an expert. Article marketing establishes you as an expert in your field, and all because you were willing to share your knowledge.
Ready to market your business? Start spreading those articles!
Alyssa Avant is a professional author, speaker, trainer, and workshop facilitator. She is the CEO of Quality Info Product Creation.com. She is an avid social media marketer, loves Coca Cola Classic, her husband and three precious children (not in that order). She lives with her family in Carrollton, MS.