What Is A Marketing Funnel?

TIPS & TOOLS
What Is A Marketing Funnel?

A marketing funnel is the infrastructure or foundation of your business. It allows you to multiply your income by marketing your products and services, so you can build the business you really want and live the life you deserve.

Many entrepreneurs get caught in the trap of working hours for dollars, so they only get paid when they work. It is important to create easy ways to convert prospects into customers for life so you will have passive income.

Imagine a funnel with the wide end at the top and the narrow end at the bottom. You want to get as many people as possible into your funnel at the top and guide them through to the very bottom.

Here’s how you might do this:

1) Offer a free item such as an Ebook, a special report, or an audio class on your website, blog, or landing page.

2) Once you’ve got their information, start upselling them into low and mid-priced products or services.

3) Continue to upsell customers into higher end programs or products.

The aim is to get as many prospects as possible at the the top using various lead generation efforts, and out of those create loyal customers who will pay for a membership continuity program. This is what is called multiple streams of income and it is crucial to the long-term success of your business.

You need multiple streams of income to thrive as a business owner. It is important for us to continue to grow by adding new products and creating things that you can re-purpose to meet the needs of your clients/customers.