Tips & Tools: Our Ideal Client

Jo Ann Fore

TIP:

Does the chicken or the egg come first? Sometimes, we get it backwards, don’t we?

At times, we spend tons of effort and limitless resources to develop a product without even knowing who will buy it. We must understand who our ideal client is. As we learn them, who they are, what they look like, how they make decisions, we will be better prepared to communicate and connect with them.

TOOL:

We dipped into the pages of NACWE Founder Diane Cunningham’s, Inspired Business Toolkit for a worksheet that will help determine our ideal client:

My Ideal Client is…

My ideal client is between _______ and ______ age.

My ideal client has the following characteristics:

My ideal client belongs to these organizations:

My ideal client has the following pains and problems:

My ideal client attends these types of events in person:

My ideal client has these dreams and hopes:

My ideal client reads these books, magazines:

My ideal client loves these websites:

My ideal client is known to be committed to:

What do you think?

What is the profile of your ideal client? How did you determine that?

Much like a carpenter, an entrepreneur needs a toolbox. A real workhorse, filled to the brim with the essential tools to do a quality job. An easy to tote, practical, and always-on-hand toolbox. Consider this yours. Each week, Jo Ann Fore offers practical tips and tools to help grow your business. (If you have other tools or services to suggest, please email Jo Ann at [email protected].)

Jo Ann is a freelance writer, an emotional wellness coach, and a coach for novice writers. Visit her at www.JoAnnFore.com.