Tips & Tools: Video Storytelling

TIP:

Video storytelling is a great way to use computer-based tools to tell your story, whether it’s the story of your business, your new book, or how you have helped others succeed.  People love stories. Make your mark with an intriguing video story and promote it online.

I had the honor of attending a weeklong class at Poynter Institute a couple weeks ago and gleaned these valuable tips for video storytellers from Regina McCombs (Multimedia Faculty of Poynter – www.delicious.com/reginajmc/video )

Content

• State the focus of your story in three words. Who did what to whom?
• Interviews are the core of a story. Ask questions that evoke feelings, emotions, and opinions.

Video Technique

• Keep your shots steady. Use a tripod, or whatever is around you as a tripod.
• Fill the frame. For the web, remember your image will be small.
• Watch your composition.
• Faces tell stories. Get close to them. Don’t shoot close-ups from across the room.
• Move to follow action or reveal elements. Otherwise, avoid pans and zooms.
• Shoot action, then shoot reaction.
• Hold each shot for a minimum of 10 seconds, and shoot enough video.
• Plan opening and closing shots.

Audio Technique

• Shoot tight shots with sound for transitions.
• Put your microphone where the sound is.
• Always monitor your sound.

So, grab your recorders and become a producer. You can do it and it’s a culturally-relevant way to share your story with others.

TOOL:

EDUCAUSE, a non-profit association that seeks to promote the intelligent use of information technology, offers a free PDF download –  7 Things You Should Know about Digital Storytelling.

Much like a carpenter, an entrepreneur needs a toolbox. A real workhorse, filled to the brim with the essential tools to do a quality job. An easy to tote, practical, and always-on-hand toolbox.

Consider this yours. Each week, we will offer practical tips and tools to help grow your business.

What do you think?

Have you used any of these tools? We would love your feedback. What worked, and what didn’t? Would you recommend them?

Jo Ann Fore is a certified Life Coach and freelance writer. Visit her at www.JoAnnFore.com.