Tips & Tools: Perfectionist Paralysis?

Are you paralyzed by the need to be perfect?

Perfectionism is a common barrier to your success in business.

Part of developing a successful business is to actually develop that business through the services, programs, products and events you offer to reach your market.

Perfection paralysis limits your success. Don’t get me wrong, I am a firm believer in producing quality products, events and programs but if you NEVER actually offer anything because it’s “not good enough” then how will your business grow?

Anyone can create a JOB for themselves but to develop a business that gives you the income and freedom to live your life in the style you desire is what most businesses owners want—and sadly never achieve.

And what makes the product “perfect” anyway? Who knows? (Most perfectionists surely couldn’t tell you.) The next time you are stuck in a rut by perfection paralysis, ask yourself these questions. Then push outside your comfort zone and decide it is “good enough” to move forward.

• · Is the product of use to my target market?
• · Will the content solve a problem that is common for my target market?
• · Is the information written so my market will easily understand?
• · Will the participants leave my event with great clarity on the subject?
• · Are my events on relevant topics to my target market?
• · Are my offerings free of major technological glitches?
• · Is my info product/eBook etc easy to read (font style and size)?
• · Is the presentation of my information laid out well?

If you can answer yes to these questions then you are probably ready to release your program, offer your free eBook or start promoting your event.

Notice I didn’t say “is the eBook the best eBook on the market”. It doesn’t have to be the best. It has to be clear, well written or presented, easy to follow and of value to your market.  And if you just can’t seem to pull it together on your own there are some great programs that will help.

So do yourself and your clients a favor, give yourself a break and give your awaiting public the products, programs and events they want to say YES too!

Kate Powers is a certified professional coach with over 10 years of experience working with women small business owners in areas of business strategy and life balance to create successful businesses that support full and joyful lives.