Tips & Tools: Branding on a Limited Budget

TIP & TOOL FROM SILVIA PENCAK :

Neither you nor I are a Rothschild; that is why, when we are starting up our small businesses, we are going to be very particular about our expenditures. We are going to be looking at the budget and the amount of money that we can afford to spread the word about our brand. Well, here are some easy-to-utilize-tips, which can be used by every small business owner out there to get people to know all about his brand.

A brand is your logo, it is the name of your company, and it is the visible face of your product and the services that you are going to give to potential clients out there. It is also going to be the future way in which the market and the clients are going to look at the services offered by you. Some companies have a reputation for exemplary customer care service. This is why many people want to buy their products. They know that they are going to get valued customer care.

The moment people start identifying you with some value-added service, some extra service beyond what was required, amazingly fast customer care, well, your product or service is on its way to becoming a successful brand.

Do you know that a small promotional gift item, a cap, a T-shirt, an inexpensive desktop calendar or clock, a really sturdy carry bag… all of these items, with your company’s name, logo, and contact details printed on them, are going to go a long way in spreading the word about your brand and your products ? Once you have distributed these items to your target audience, you will be certain that they are going to go all around the city using these promotional gifts and be your unconscious brand advertisers, ambassadors and promoters!

Author Silvia Pencak is The Magnetic Branding Expert and Mentor. For over 7 years Silvia kept building successful venues in Europe and Canada. She shares her expertise online at http://MagneticLook.com to help other women entrepreneurs build successful brands and extraordinary lifestyle and to support those who don’t settle for mediocrity.

Much like a carpenter, an entrepreneur needs a toolbox. A real workhorse, filled to the brim with the essential tools to do a quality job. An easy to tote, practical, and always-on-hand toolbox.

Consider this yours. Each week, we will offer practical tips and tools to help grow your business.

Have you used any of these tools? We would love your feedback. What worked, and what didn’t? Would you recommend them?

Jo Ann Fore is a certified Life Coach and freelance writer. Visit her at www.JoAnnFore.com.