Ever feel like marketing your business makes you want to crawl under the table and hide behind your essential oils collection?
Yeah. Been there.
Because while everyone else is shouting about 6-figure launches and “sales funnels that work while you sleep”… You’re just trying to figure out how to talk about your business without feeling like you need a shower afterward.
You know marketing matters.
You know you need clients.
And you know the bills aren’t going to pay themselves.
But the usual advice? It feels like wearing someone else’s heels. Clunky. Uncomfortable. And destined to trip you up.
So let’s talk about a different way.
Let’s talk about purpose driven marketing.
What Is Purpose Driven Marketing?
Here’s the simplest definition:
Purpose driven marketing is marketing that starts with your “why” — not your “what.”
It’s about leading with your values instead of hype. It’s marketing that reflects your mission, your heart, and yes—your faith.
It’s not about selling harder. It’s about connecting deeper.
When you build your business on purpose, your message changes. You’re no longer trying to convince someone. You’re inviting them into something bigger.
The Problem with “Regular” Marketing
Let’s be honest.
A lot of traditional marketing feels…off. Too pushy. Too loud. Too manipulative.
And if you’re a Christian woman entrepreneur, chances are you’ve tried the webinars and the tripwires and the “scarcity closes.”
But inside? You felt like you were compromising something.
You didn’t want to sound greedy. You didn’t want to twist someone’s arm. And you definitely didn’t want your Aunt Martha side-eying your latest Instagram post about your “limited-time offer.”
So what happened? You undercharged. You over-delivered. You “just put it out there” and hoped someone would notice.
And instead of thriving… You burned out.
Why Purpose Driven Marketing Works
Purpose driven marketing doesn’t ask you to become someone you’re not. It doesn’t force you into a script that feels weird. It doesn’t make you dance on TikTok unless you really want to (and girl, if you do—go for it!).
Instead, it asks:
What matters most to you?
Who are you called to serve?
And how can you communicate that in a way that feels authentic?
When you root your marketing in purpose, you attract clients who believe in what you believe. They’re not just buying a product or service. They’re joining a mission.
And when that happens? You stop spinning your wheels trying to be everywhere. You start focusing on the places—and people—God’s actually called you to.
This is where the balance of faith and business becomes your greatest strength—not a source of tension.
Purpose Doesn’t Mean Passive
Now here’s where a lot of Christian women get stuck.
They think “marketing with purpose” means:
Never charging what they’re worth
Never following up
Never actually asking for the sale
But here’s the truth: Your purpose and your profit are not enemies.
You can run a God-honoring business that serves people and generates income.
In fact, I’d argue you must.
Because guess what happens when your business grows?
You create space for margin in your life.
You free up time for your family and friends.
You bless others by employing them, tithing generously, and investing in Kingdom work.
This is how purpose driven marketing helps you in creating space for rest—not just physically, but spiritually and emotionally too.
What Purpose Driven Marketing Looks Like In Real Life
Let’s get practical.
Here are a few signs your marketing is purpose driven:
1. You Know Your Message
You’re clear on what you do, who you serve, and why it matters. You’re not chasing trends or trying to be all things to all people. You speak from your mission, not your desperation.
2. You Lead with Service, Not Scarcity
You don’t manipulate. You don’t pressure. But you do present your offer confidently—because you know it’s a solution.
You believe selling is serving…when it’s done with integrity.
3. You Integrate Your Faith (Naturally)
You’re not preaching sermons in your sales pages (unless you want to). But your love for Jesus shows up in your tone, your decisions, and the way you treat people.
Your business becomes a vessel for ministry, without feeling like a Sunday School class.
4. You Attract the Right Clients (and Gently Repel the Wrong Ones)
Because your values are front and center, the people who resonate with you lean in. And the ones who don’t? They move on.
This means less explaining. Less trying to “convince.” More working with people who just get you.
These kinds of approaches are foundational small business tips and advice that actually work when you’re building something meaningful.
Why This Matters Now More Than Ever
Let’s circle back to you.
If you’re a Christian woman entrepreneur who’s tired of the grind… Tired of marketing that feels fake… Tired of feeling like you have to choose between your business and your beliefs…
I want you to know:
There is a better way.
You don’t have to hustle your way into burnout. You don’t have to copy strategies that make you cringe. You don’t have to leave Jesus out of your business.
You can build a business that is both purposeful and profitable.
And that starts with marketing that reflects your heart.
So…What Now?
You might be thinking, “Okay. That sounds amazing. But how do I do that?”
That’s exactly why NACWE exists.
We’re a community of Christian women entrepreneurs just like you—building businesses that honor God, serve people, and yes, make money too.
We talk about real things. We pray together. We learn actual marketing strategies that work without compromising who we are.
So if you’re ready to stop spinning… And start marketing from a place of clarity, conviction, and calling…
Your purpose isn’t a side note. It’s your strategy.
https://nacwe.org/wp-content/uploads/2026/02/Diseno-sin-titulo-1.jpg8001200NACWE Adminhttp://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avifNACWE Admin2026-02-11 10:00:272026-02-16 06:14:08What Is Purpose Driven Marketing? (And Why It Might Just Save Your Sanity)
The graphics we share reflect our hearts just as much as the words we write. Find 7 Bible verses about design to prayerfully consider as we create graphics to honor God.
One night when I was in high school, my dad came home early to find my boyfriend and me laughing with an episode of Eddie Murphy Raw. And raw it was. My dad quietly asked my boyfriend to leave and then followed me to my room. Dad was worse than angry—he was disappointed. He talked to me for a few minutes and ended with a question that set a standard for the rest of my life.
“You know better. And even if I hadn’t caught you, God still knows what you’re watching. What do you imagine He thinks when you’re watching that junk?”
I still hear Dad every time I turn on the TV or scroll through social media. I heard him again during Jasmine Tambo’s Crown Rockin’ Canva Creations webinar when she explained how graphics set the tone for our online communities, and I wondered: What would God say about the graphics we publish and share?
While this may seem like a strange question, the graphics we share reflect our hearts just as much as the words we write. I pray over my writing, but I’ve never once prayed over the images I publish for thousands of women to see every day.
As Christian content creators, we can look to Scripture to understand God’s perspective on visual elements. Whether you are looking for an encouraging design bible verse to anchor your ministry or trying to study bible verses about design and aesthetics, the Word offers deep wisdom. Here are 7 powerful bible verses about design to prayerfully consider as we create graphics to honor God.
1. Psalm 101:2-3 — Designing with Integrity of Heart
“I will walk with integrity of heart within my house; I will not set before my eyes anything that is worthless.” — Psalm 101:2b-3a ESV
A biblical approach to design begins with our internal visual standards. What we choose to look at dictates what we ultimately create for our audiences.
Design With Integrity
2. Ephesians 4:29 — Creating Uplifting Graphics and Designs
Let no corrupting talk come out of your mouths, but only such as is good for building up, as fits the occasion, that it may give grace to those who hear.
Ephesians 4:29 ESV
Images can be designed to lift viewers’ moods, minds, and spirits. Images can speak love, peace, and encouragement into someone’s day without a single letter. As leaders for the body of Christ, we want every word and pixel our images to build up and never to cut down.
3. Proverbs 20:12 — Remembering That God Created the Seeing Eye
The hearing ear and the seeing eye, the Lord has made them both.
Proverbs 20:12 ESV
Our eyes are a gift from God and should be used to glorify and serve Him. Therefore, our graphics should always help people grow closer to God and display His glory.
4. Matthew 6:22-23 — Keeping the Eyes of Your Audience Healthy
If your eye is healthy, your whole body will be full of light, but if your eye is bad, your whole body will be full of darkness.
Matthew 6:22b-23a ESV
Images feed our eyes, and therefore our mind, spirit and body. The images we spend our time gazing on actually wire our brain for either light or darkness within, so we need to fill our images with the light of Christ.
5. Mark 9:42 — Designing Responsibly to Prevent Stumbling Blocks
Whoever causes one of these little ones who believe in me to sin, it would be better for him if a great millstone were hung around his neck and he were thrown into the sea
Mark 9:42 ESV
As ministry leaders and content creators, we have a special responsibility to show others what being a Christian is, as well as what it isn’t. It’s important to recognize that the graphics we create and share also have the potential to inspire sin, and to cause hurt, anger, and darkness. I invite you to prayerfully evaluate if any element of an image may cause one of your followers to stumble.
6. Matthew 5:28 — Maintaining Visual Purity in Media Design
But I say to you that everyone who looks at a woman with lustful intent has already committed adultery with her in his heart.
Matthew 5:28 ESV
Use discernment to determine if anything in an image is suggestive of sin, such as harsh wording, violence, impropriety, or anger.
7. Romans 16:17 — Avoiding Divisive and Harmful Visual Trends
I appeal to you, brothers, to watch out for those who cause divisions and create obstacles contrary to the doctrine that you have been taught; avoid them.
Romans 16:17 ESV
We must be mindful of trends and sensitivities in our world. Just like in the real world, virtual communities struggle with cancel culture and the strain of life during a global pandemic. Wise ministries will avoid adding to the rampant division, anger, condemnation, and judgement in the world around us.
The Ultimate Question
When I taught Sunday School, I learned a fun hymn that reminded me of Dad’s lecture from high school: “O Be Careful Little Eyes” sung by the Cedarmont Kids. The song reminds us that our loving God cares about what we see, hear, say, and do, where we go, and whom we trust, because it all ultimately leads to what we think.
Our ministries are a gift from God. What we do with them is our gift to Him. So, while you work with your images, remember—even if no one says anything, God still knows what you’re sharing. What do you imagine He thinks of your image?
Ask the Lord how the graphics you share and publish for your ministry may better honor Him.
Join Our Community of Faith-Filled Content Creators!
Looking for more encouragement and inspiration to align your creative work with God’s Word? Connect with other Christian women creators and leaders in our community:
Valerie is a wife, mother, blogger, breast cancer survivor, and virtual assistant. After suffering years of debilitating anxiety, she learned that victory over anxiety comes only through surrender to Jesus. Valerie writes to point women to the Jesus as co-director of Candidly Christian, and as a freelance writer and editor. You can learn more about Valerie at ValerieRiese.com
He who calls you is faithful, who also will do it (1 Thessalonians 5:24).
Frequently Asked Questions About Bible Verses About Design
Q: What are the best god’s design bible verses?
A: When looking at God’s design from a creation perspective, verses like Genesis 1:1, Psalm 19:1 (“The heavens declare the glory of God; the skies proclaim the work of his hands”), and Proverbs 20:12 highlight God as the master designer of the universe.
Q: What does a bible verse with design themes teach us?
A: Scripture teaches us that visual design is not neutral. Bible verses like Matthew 6:22 remind us that what we set before our eyes feeds our minds and spirits, meaning graphic designers have a spiritual responsibility to build up their audience.
https://nacwe.org/wp-content/uploads/2021/08/Featured-Images-NACWE-Blogs-3.jpg400600Valerie Riesehttp://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avifValerie Riese2021-08-31 06:00:002026-08-21 11:53:017 Bible Verses About Design
5 Ways To Great Marketing And Happy Paying Customers
You are always communicating. My university counseling/communication professors said it this way, “You are never NOT communicating!” You are communicating verbally and nonverbally. You are communicating well or poorly. But you are communicating! I believe as an entrepreneur, you are always sharing a message that communicates who you are and what you do and even why you do it! So, when it comes to growing your business or ministry it is important to master the message you intend to put forward about you and your offers.
In this post we will talk about
The difference between sales and marketing
Five stages of marketing
Knowing your why and two exercises to help you find it.
The importance of clarity in networking
Using the same words your client uses
Your hook
The Big Difference between Sales Vs Marketing & Why It Matters
Mastering your message is about marketing. Even the word marketing is enough to cause fear in some people. It seems a monstrous thing that makes us think used car salesman or multi-level marketing. Neither marketing, nor car sales, or multi-level marketing is something to fear, I promise!
Marketing includes everything you do to reach and persuade your potential clients, also known as customers or prospects or leads. Marketing includes what you do to add people to your email list, the efforts you put forth to add people as fans, your consistent interactions on social media, and more.
Sales includes everything you do to close the deal. Sales is usually what happens once they have become your fan. The sale leads them from being merely a prospect to becoming a true [and hopefully life-long] client.
I love arts and crafts so much that I refer to Michaels (a craft store) as the ‘crack store.’ I have never been in there without spending at least $40. Obviously, I am a fan of Michaels. I became a fan because of their marketing. Who can resist those 40% coupons you get almost every time you shop? Michaels promised to give me an even better coupon if I signed up for their newsletter and got their frequent shoppers card. Now, that is effective marketing!
Sales involves every single email they send about 70% off sales (that’s how I got my second Christmas tree and my giant easel). Sales involves every 50% off coupon I get on one regularly priced item.
Marketing and Your Message
Also, marketing is what converts someone from just being a fan to someone who purchases what you have to offer. Sales without marketing is difficult but it also feels invasive. Marketing first builds relationship.
For example, my husband and I pulled up at a car lot on a ‘special’ sales day. Before we put the car in park, three salesman were standing at the car. I refused to get out. Needless to say, we didn’t stay long. A bulk mail letter got us there, but more relationship needed to be built before the sale.
Another common example of this is the random facebook message you get from someone you haven’t talked to in years, “I know I haven’t seen or spoken to you in 13 years, but I have this great weight loss product you should try because you look fat in your pics on facebook!”
No, I have never gotten a message worded exactly like that, but that’s what it feels like! It’s the underlying message they are sending by trying to sell me before marketing to me.
Mastering your message is about authentic, natural marketing that will gain you fans, followers and hopefully, people who want to join your email list and hear about what you are selling.
Five Stages of Marketing That Build Customers Who Will Sing Your Praises
Marketing is not as scary as it might seem. It is about building relationship. And you build relationship through communication. These do not have to be lifelong in-depth relationships, they are transactional. You create relationship on some form or level with everyone you interact with. This includes the cashier at the grocery, the waitress you see every Sunday at the after church lunch spot, as well as your friends and family.
Mastering your message through marketing can be broken down into five stages according to Elayna Fernandez.
Using NACWE as an example, they are explained as:
Contact – the exchange of communication between you and another person. This includes verbal and nonverbal communication. For you and NACWE, it might include an ad or a Facebook post you saw.
Connection – a specific link between you and someone else. A common connection in NACWE is that we are all entrepreneurs. You can experience the beginning of this connection by posting on Marketplace Monday in the Facebook feed. It is a chance to connect with other entrepreneurs and the NACWE team.
Start communicating your message under the Marketplace Monday thread in the Facebook NACWE Group.
Community – a group that shares common values. NACWE is a community of christian women. We share christian values. One of NACWE’s core values is community. Community building happens often in our Facebook group and weekly prayer call. This also happens more intimately in the Making it Happen coaching group.
Conversion – a lasting transformation. Conversion is ultimately what we want to happen as we build community. NACWE strives to provide value during each of these stages, but for us conversion happens when you sign up for our email list or when you join NACWE as an elite Member.
Join us for weekly prayer calls and start building community.
The key to mastering your message and using these five stages of marketing is realizing you can’t skip one. They build on one another. In a group like NACWE they happen fast because it is part of our purpose. The process may be a little slower in a face-to-face networking group.
Know Why You Do What You Do
It is often said that people don’t buy what you sell they buy why you sell it. Not only is knowing your why important for communication authentically to prospects and clients, it helps keep you motivated as your passions grows for your calling.
Finding your why is really important. The problem is that it is hard sometimes. Yes, we are all entrepreneurs that want to make money, but we want to make money for a certain reason. What is your reason?
If you are an entrepreneur who can only come up with “I want to make money” as your why, here are some example exercise questions for you.
Why do you want to make money?
What will happen when you make money?
What do you want to save money for?
How will saving money benefit you or your family?
What do you want to buy for your kids or yourself?
Why is it important to buy those things?
How will it benefit you or your kids?
What is important to you about impacting your family?
How will making money impact the kingdom of God?
What is important to you about impacting the kingdom of God?
After answering some or all of these questions you will have a clear picture of why you want to make money. It is never just about making money. When you assign value to why you are doing what you are doing, your message becomes clearer to you and anyone you talk to.
The BELIEFS is an acrostic for the following domains or areas of your life:
B is for body. This domain includes everything related to your physical body.
E is for emotions – your optimal emotional health.
L is for livelihood. This includes anything that makes you money. It includes your entrepreneurial efforts.
I is for intellect – anything that stimulates thinking, reasoning and intellect is included in this domain.
E is for environment. This includes where you live; not just your house, but your community & other places you spend time.
F is for family and friends – optimal health with your family and friend relationships.
S is for spirituality. This domain is for spiritual health.
Step One: My Life Would Be Ideal If…
To complete the passions assessment download the worksheet or on a piece of paper or a in a text document, create a section for each domain. Under each section complete the following sentence at least 5 times. My life would be ideal if…
Here is an example of three areas with three statements:
B is for body. My life would be ideal if…
My back didn’t hurt
I didn’t get migraines
I was well hydrated daily
E is for emotions. My life would be ideal if I…
Said no more often and more diplomatically
Establish and keep better boundaries with my in-laws
ommunicate my feelings honestly with respect
E is for environment. My life would be ideal if…
My house were organized
I could settle the division of labor between me, my husband & my kids
I had a home large enough to host people comfortably
Step Two: Recognizing Patterns In My Passions & Priorities
After you finish step one, you should have about 35 statements. If you have more in one area and less in another, it is just an indication of what is a priority to you right now.
Look at the complete statement for each section and analyze them with these six questions:
Are there any patterns?
Is anything repeated/overlapping in more than one domain?
Can you see any goals standing out?
How can repeated words or phrases tie into your core message and motivation?
Do you see any motivation for why you do what you do?
Reading through your statements, have you had an “ah-ha” moment and do you feel led to take a particular action right now?
Step Three: Determining My Top Five Passions & Priorities
Of the 35 statements there are likely 5-7 or so that really stand out to you. Write those statements separately. Can you see where your passions lie when you look at those statements? You have identified your why!
When I completed my B.E.L.I.E.F.S Passion Assessment, I saw some definite patterns, but I asked my husband to look and listen and tell me what patterns he noticed. He narrowed it down to 3 things. My passions are:
Writing
Talking about Jesus
Having people over – hospitality
He then went through every statement with me and pointed out each relates back to one of these three statements. He believes these are my top three or any combination of the three. It was eye opening!
If I take what I learned during the B.E.L.I.E.F.S Passion Assessment, the reason I do what I do is so I can write and talk about Jesus because He’s good and He’s healed me. That’s it. It’s simple.
Having Clarity in Your Message While Networking
Networking is a part of marketing. It is where you practices the six stages of marketing. You can’t effectively network if you don’t understand your message. We aren’t talking about your elevator pitch. We are talking about how you communicate your why, which is your core message. I am not going to walk up to someone and blurt out my why. But because talking about Jesus is my why, it will steer the way I approach, respond and react to people.
When you are clear on your core message, it helps you create connection with people. You can move through the stages of contact and conversation pretty quickly. Your core motivating message is the power that drives what you do. It is what you use to make connections.
Authentic Connections
When you are networking, in order to make real and authentic connections, you can’t make it about you. It needs to be about whomever you are talking. Talk to her so she knows you understand her problems and the pain they cause. Your talk can also be about her clients or customers.
Making a real connection that will result in community and conversion is about keeping the focus off you. Kricket Cody Harrison, in the NACWE Community & Education webinar training video below encourages you not to be boring by doing the same old thing, “My name is Sally Sue and I am a social media marketer.”
A more current version of that is, “I work with (type of client) who struggle with (problem). When they work with me, they (results) and (benefit).”
The issue with this is that you are talking all about you. You are not focused on who you are in conversation with. It also becomes very routine and people stop listening. In the webinar you will hear Kricket say, “Make your business about the person to whom you are talking. How can you help them or their clients? Be passionate about what you can do to help them.”
When you are networking you need to focus on connecting with the person in front of you by communicating your core message. Kricket Cody Harrison encourages you to reveal your core message by exploring the following questions:
What do you stand for? What do you believe?
What are you known for?
Is it something you always say?
Is it something you do?
What would others say to describe you?
What is your opinion on life? On your industry?
The answers to these questions set you apart from others when you talk to people. Don’t be lukewarm or hover in the middle of the road. It’s ok to have an opinion! It is part of who you are. It makes you unique. Sincere interaction is the fastest way to create connection and build community. Master your core message and express it with passion and confidence!
Speaking the Same Language As Your Clients
When I started my first website, years ago, I was fresh out of the community-based services world (I was a family therapist). All my copy was loaded with jargon and buzzwords that are common in the industry. And, this would be fine if my ideal client was my former co-workers or others who had similar jobs but, it wasn’t. Needless to say,I didn’t get very far with that first website. It was a good lesson to learn early on about mastering your message. You have to use the same words your ideal client would use. Otherwise, how can they find you or understand you?
In an article by Sabine Brandt, she offers three tips for mastering your message in a way that actually brings in paying clients. She instructs:
“Stay away from big, fancy words. If your clients need to reach for a dictionary before they can understand what you are communicating, it’s time to re-write your content. Use simple and confident words such as: easy, fun, proven, simple, convenient, safe, quick, fast, effective, and other power words that sell.
Imagine the self-talk of your prospects and customers. What are their real thoughts about their needs or circumstances? People just don’t walk around thinking (or saying) things like, “I would really like to transform my post-baby body through holistic nutrition and targeted exercise!” Instead, they think more along the lines of, “I hate how fat I look and feel since I had my baby.”
Pay attention to the language people use in public forums. Even if you are just starting out in business and don’t have a huge following you can survey directly, you can benefit from reading others’ book reviews, blog comments, testimonials, Facebook comments, and other social media conversations to gain insight to how people talk about the problems they need solutions for.”
The goal is to use words that make your clients feel like you totally understand what they are experiencing. Simply using the words they will use conveys empathy and understanding. It also builds connection and, done right, it can create connected community. You want them to know you understand their problem. You also want to communicate your message in a way that is clear so they understand you can solve their problem.
Know Your Role in Your Client’s Story with this Narrative Framework
Part of knowing your audience is knowing who you are in the story and who they are. Donald Miller, author of Building a StoryBrand encourages business owners to get into the right part of their clients’ story.
He looks at business building from a classic story perspective. A hero must go on a quest but the hero encounters a problem. The hero needs a guide who gives them a plan to help along the quest. The guide’s plan calls them to action that either achieves success and/or avoids failure. He argues that this is the basic story set to every good story.
In this set up, who are you as the business owner – are you the hero or are you the guide? When you position yourself as the hero you set yourself up as being in competition with your client. Your customer wants to be the hero of their own story. No one wants to give up that role in life. (Personally, Jesus ought to be the only One I give up the hero position for!)
From the book: Building a Story Brand by Donald Miller
StoryBrand Framework Summary
The StoryBrand framework works on this classic story framework and includes these basic concepts:
You are not the hero. The hero is your client or customer. Your brand/company/signature program is not the hero.
The problem is threefold. It is external, internal and philosophical. Companies sell solutions to the external problem, but people buy solutions to the internal problem.
You are the guide. It is your job to be the guide. A successful guide understands that the customer wants to be the hero and puts the customer in the position to become an accomplished hero.
You offer a plan. The guide offers a plan the customer/hero can trust. You can do this through demonstration of experience and by outlining the steps it takes to get the plan.
The hero must be challenged to act. You, as the guide, must call the hero to action. The customer has to be challenged to take action and it needs to be easy to do once they decide to take action.
All heroes want to avoid pain. All heroes are trying toavoid failure loss and tragedy. Anything you do as the guide to help the hero avoid pain and loss builds trust in you and confidence in the hero.
Tell the hero how the plan helped (or will help). Never assume the hero understands how your plan will help. You must tell the hero how your plan and you as the guide will change their life.
Use the concepts above to define how your business fits into this story. For extra coaching follow along with NACWE President, Karen Lindwall-Bourg in the video. She walks you through the seven principles with great examples.
Your Tagline As A Snapshot of Your Message
Every company has a tagline or hookline. It is a hook.A eye-opening one-liner. It is something catchy that expresses the intent, values or mission of the company. Also, usually something you remember. It can also be know as your slogan. In one of the videos and exercises above, Kricket Harrison encourages us to ask our friends or customers, “What is something I always say or do?” She posits that is where your core message is found.
If you have completed the exercises listed here, you should have a certain level of mastery of your message. However, that doesn’t mean you won’t tweak it the more you write and develop your website and marketing plan. It also means that you have enough familiarity with your message to be a able to develop a tagline without much more effort.
Components of a Tagline
Understanding the components of a great tagline will help you with developing great blog post titles and even better email subject lines. Afterall, you only have a few seconds to grab someone’s attention, so it is important to become proficient at doing it. When writing your tagline, hookline, blog title or email subject consider these three points:
Excite. Your hook line needs to add excitement for your reader. You want them wondering what comes next!
Emote. Your hook line needs to invoke a positive emotion in your potential client. Keep it aspirational and upbeat. She will be the hero!
Empower. Your hook line needs to empower the reader! She is the hero! Give them something to hold onto.
What You Learned About Mastering Your Message
Mastering your message is essential for marketing, networking and speaking confidently about what you do.
Knowing your “WHY” and identifying your passions are essential components of mastering your business message.
You can’t market or network with clarity until you know and master your core message.
Mastering your message successfully includes using the same language as your client and knowing where you fit in their story.
Finally, having a catchy tagline is a great way to capture the attention of those searching for your message.
Knowing why you do what you do is an essential part of your core marketing message. Master your WHY with this helpful download.
http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif00Courtenay Collinshttp://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avifCourtenay Collins2019-02-20 15:16:562019-04-09 14:35:00More Happy Paying Clients with These 5 Marketing Fundamentals
[This article was originally published by Elayna Fernandez on November 11, 2014.]
The world of business has changed much since my college days, and with e-mail, social networks, and blogging added to the mix, my definition of marketing has definitely evolved. As a Guerrilla Marketing Master Trainer, I know that marketing is a process that starts with any contact you make with anyone, because it is an opportunity to get exposure.
However, I broke down the process into five stages because, through my personal journey helping moms position themselves to make six figures from home so they can enjoy time with their children, I have learned that contact and exposure is necessary–but not enough–to brand yourself as the solution to your target market’s problems.
Contact means “an establishing of communication with someone or an observing or receiving of a significant signal from a person.” We make contact with hundreds–or even thousands–of people daily, but because of all the noise out there, we must stand out and go beyond contact to be memorable and leave a mark.
Conversation is “a form of interactive, spontaneous communication between two or more people.” In marketing, we must be active listeners because our prospects are speaking and want to hear information that is relevant to their needs and desires. No one wants to be pitched at; everyone wants to be treated like they matter.
Connection is “a relationship in which a person, thing, or idea is linked or associated with something else.” It is not enough to start a conversation; it is imperative to find ways to connect with the audience, which is why being you is the best marketing plan! When you are authentic and vulnerable, your personal brand can shine through, and you can create deep and lasting bonds.
Community refers to “a social unit of any size that shares common values.” When you go deep into a relationship and connect with people who share your beliefs, preferences, etc., you are able to create a community of people who follow you, subscribe to you, and want to actively listen to what you want to say. It takes 27 exposures before someone decides to buy from you, so this is a crucial step to the marketing process that denotes that your audience deems your content to be of value.
Conversion is “the process of being converted.” Of course, as marketers, when we think of conversion, we go right to the definition that’s relevant to electronic commerce: “the act of converting site visitors into paying customers,” or to achieve the tangible goal you set as success. When we focus on the dictionary definition, we realize that conversion is a change of heart that we cannot “make happen” and we can only facilitate. When we converse and connect, our readers (our audience) will decide to be a part of our community and, as the relationship grows, they will become our evangelists, sharing our products and services–or in a bloggers’ case–our ideas, with others. Conversion refers to lasting transformation.
Are you having a conversation with your audience that leads them to connect so deeply they become converted?
If you look at the words conversion and conversation, the difference are the letters “AT”. Because I’m a word-nerd, I can clearly see that in order to get others on board with our product, service, or ideas, we must stop speaking AT people and start conversing with them. Like I always say: The only way to convert is to converse.
What do you think about my five stages of the marketing process? How do you plan to use them in your blog or business?
A former desolate, homeless, penniless single mom, Elayna Fernandez is a bestselling author, international keynote speaker, and award-winning success guide, often featured on mainstream media sharing her expertise on how to develop a Millionaire Mom Mindset, BE Positive, and Discover, Live, Balance, Monetize, and Radiate your Passions, in order to create JOY, BALANCE and SUCCESS on your own terms without mommy guilt, struggle, or overwhelm. Her 7p Guerrilla Positioning System™ (GPS) teaches how to turn your passion into your paycheck and elevate your Impact, Income, and Influence.
00Heather Rossonhttp://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avifHeather Rosson2014-12-15 20:04:202015-05-06 15:32:54The 5 Stages Of The Marketing Process
