Brand Messaging God’s Way
Brand Messaging God’s Way means sharing His message rather than yours. Learn how to discover your ministry’s message from a marketing Bible study of John the Baptist.
A voice cries: “In the wilderness prepare the way of the Lord; make straight in the desert a highway for our God.”
(Isaiah 40:3 ESV)
As a new writer, I struggled to define my brand messaging for a long time. Several writing coaches told me to narrow my audience and purpose, but I feared I’d reach fewer people. So, for the first year or two, my words were written for anyone and related to no one.
Then one evening, John the Baptist caught my attention.
Biblical Brand Messaging
Jesus said that none was greater than John the Baptist (Matthew 11:11; Luke 7:28). This is enough to moisten the eyes of any woman in ministry longing to hear “well done, good & faithful servant.”
So I studied John the Baptist, and learned that God gave him one task, one message, foretold centuries before his birth. He was to prepare the way for the Lord by telling people to repent, the son of God is on His way.
One man. One message. The greatest ever born.
John was filled with the Holy Spirit before he was born, so he knew he who was and who he wasn’t, not by his own ideals, but by God’s design.
If you were in an elevator and someone asked you what your ministry does, what would you tell them before the bell rings and the door opens? Marketing and branding specialists call this your business’ elevator pitch. What is your ministry elevator pitch? Describe your ministry in one or two sentences.
Branded By The Holy Spirit
John was authentic. He had a familiar voice, a distinguished wardrobe, and a unique diet. Everyone recognized John because he was exactly who God created him to be.
John the Baptist’s story made me realize I didn’t know my message because I didn’t know myself. So I invited God in, asked Him, and listened for His response. I continued writing, praying, learning, and living. As I learned to depend on Jesus, I discovered who He created me to be, and He gave me a voice.
Instead of defining my message, I learned to be God’s messenger.
Consider the elevator pitch you just wrote. Is this your message or God’s?
Eternal Brand Messaging
NACWE member and presenter Tasha Glover also learned to depend on God for her message. Her breakthrough came when God told her: “People are branding what they want to become and not what I called them to be.“
God called John the Baptist to tell people to repent because the long-awaited Savior is here.
He created me to tell women that peace comes only through surrender to Jesus. Just like John the Baptist, my message isn’t about me at all. It’s about Jesus.
John the Baptist said “He (Jesus) must increase, but I must decrease.” Apply this to your elevator pitch. How can you decrease so Jesus can increase in your ministry today?
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Valerie is a wife, mother, blogger, breast cancer survivor, and virtual assistant. After suffering years of debilitating anxiety, she learned that victory over anxiety comes only through surrender to Jesus. Valerie writes to point women to the Jesus as co-director of Candidly Christian, and as a freelance writer and editor. You can learn more about Valerie at ValerieRiese.com
He who calls you is faithful, who also will do it (1 Thessalonians 5:24).
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