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Tag Archive for: Branding

What Does The Rainbow Symbolize About God?

March 30, 2021/in Entrepreneur Spiritual Growth, Firm Foundations/by Valerie Riese

What Does The Rainbow Symbolize About God?

Our favorite color reveals something about each one of us, and our ministry brand colors symbolize our promise to those we serve. One of God’s most glorious displays of color is the rainbow, so what does the rainbow symbolize about God? Learn more about God’s character through the colors of the rainbow.

What does the rainbow symbolize about God?

Estimated reading time: 4 minutes

The heavens declare the glory of God,
and the sky above proclaims his handiwork.
Psalm 19:1

As entrepreneurs, our brand is a symbol of our promise. We employ a variety of tools to tell prospective clients what to expect from us, such as contracts, rate sheets, and testimonials. Perhaps the most recognizable and impressionable element of our branding is our colors. 

Each color conveys a message, a feeling, all its own. There’s a reason stop signs are bright red. After all, could you take a pink sign seriously? And why does every new couple ask one another’s favorite color on the first date? Because our favorite color reveals something about us, and those parts of us will bring life to everything from our hair and our clothing, to our home and our car.  

red heart

Reflection Question

How did you choose your brand colors? What do those colors tell prospective clients?

God of Color

Our God knew this when He created color. One of God’s most glorious displays of color is the rainbow, a promise to all mankind, so we’d know what to expect from Him. 

Janine’s presentation about color made me wonder why God chose a rainbow as a symbol of an eternal covenant. And why those specific colors? If color sends a message about ourselves and our business, what is God telling us about Himself through the colors of the rainbow? 

Janine is a graphic designer, and she recommends Color-Meanings.com to learn about the psychology of color. So I paired the profile for each color of the rainbow alongside Scripture, and I unveiled a stunning portrait of God’s character.  

God’s Character In The Colors Of The Rainbow

Red

Red reveals God’s energy and passion. God created the universe. He is omnipotent and omniscient. And He loves us so much that He gave His only son to save us. It doesn’t get any more energetic or passionate than that. 

Orange

Orange shows us His enthusiastic and emotional side. The Bible is full of descriptions of God’s emotions, ranging from joy and anger, happiness and sorrow, jealousy and love. 

Yellow

Yellow tells us our God is happy and optimistic. God is our God of hope and joy, and He can use all things for good. 

Psalm 19:1

Green 

Green is a color of harmony and health. Throughout Scripture, God calls us to live in harmony with one another. He is Jehovah Rapha, “The Lord who heals you.” 

Blue

Blue assures us that God is trustworthy and loyal. He is Immanuel, the God who will never leave us or forsake us. His love never ceases, and He is always faithful.

Indigo

Indigo reminds us of God’s power. He is the Lord God Almighty, the Alpha and the Omega, the creator of Heaven and Earth, and the Savior of the world. We do all things through His strength, and in Him there is no end!

Violet

Violet reflects God’s royalty and Heaven’s luxury. He is Lord of Lords and King of Kings. Heavens and earth declare of his Glory, of which we can’t even behold his radiance. Heaven is adorned with jewels and filled with mansions for all of us.

red heart

Reflection Question

Which of these attributes of God is your favorite? Does your favorite attribute match your favorite color?

Bonus Nugget

Here’s an interesting fact about rainbows. Legend says you’ll find a pot of gold at the end of a rainbow, but the truth is you’ll never find the end of a rainbow, because it stays in the same place no matter where you go. And so it is with God’s love for us.

red heart

Reflection Question

They say a picture is worth 1000 words, so what does your brand colors tell people?

Next Steps

Watch the Webinar

Read The Partner Post

Each week, Karen Lindwall-Bourg and Valerie Riese each write a post for the Community and Education Webinar.

Join Us on Facebook!

For more encouragement, join us on Facebook:
NACWE Freedom Facebook Group
or
Karen Bourg Companies Facebook Grou
p


Valerie Riese

Valerie Riese pic

Valerie is a wife, mother, blogger, breast cancer survivor, and virtual assistant. After suffering years of debilitating anxiety, she learned that victory over anxiety comes only through surrender to Jesus. Valerie writes to point women to the Jesus as co-director of Candidly Christian, and as a freelance writer and editor. You can learn more about Valerie at ValerieRiese.com

He who calls you is faithful, who also will do it  (1 Thessalonians 5:24).

[frontpage_news widget=”55210″ name=”You’ll Also Love…”]

https://nacwe.org/wp-content/uploads/2021/04/rainbow-feature.png 1260 2240 Valerie Riese http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif Valerie Riese2021-03-30 15:31:002021-04-12 19:46:35What Does The Rainbow Symbolize About God?

How to Enjoy Your Work

March 23, 2021/in Entrepreneur Spiritual Growth, Firm Foundations/by Valerie Riese

How To Enjoy Your Work

We all have tasks we don’t enjoy, but we don’t have to wait to be happy. A 17th century lay brother and a little boy’s mother share secrets on how to enjoy your work.

How to Enjoy your Work

Estimated reading time: 5 minutes

Whatever you do, do it enthusiastically, as something done for the Lord and not for men
Colossians 3:23 HCSB

I have a full-time corporate job I’m not really fond of. While it pays bills, it’s a grind of resolving complaints from one entitled liar after another. Admittedly, I don’t always work as hard as I should. I’m easily distracted because watching the grass grow is less antagonizing. All I want is for my shift to finish so I can get back to writing to point women to Jesus. 

I felt a bit convicted during today’s webinar when Janine explained that everything we do in our ministry should be for the glory of God. Surely my productivity in my job doesn’t give honor to anyone, especially God. It’s at times like this that I’m reminded of another worker who wasn’t crazy about his work, and yet he turned it into a career of love and worship.

red heart

Reflection Question

Is there a part of your work ethic that is not honoring God? Ask Him to show you an area of your work where you can improve.

When You Don’t Enjoy Your Work

Brother Lawrence was a lay brother in Paris during the 17th century. Through his letters, he left an inspiring legacy. He is remembered for an unparalleled intimacy with God that radiated a magnetic and contagious peace and joy. But his ministry didn’t start out that way.

Brother Lawrence wanted to spend his life at the Father’s feet in prayer, but shortly after he arrived at the monastery, he was assigned to his most dreaded of positions: the kitchen. He disliked everything about kitchen duties, but he had no choice. Prayer time would have to wait until after his shift.

How did he turn a miserable job into a loving, joyful legacy Christians write about centuries after his death? 

Writer Nicholas Herman shared Brother Lawrence’s secret in the Christian classic, “The Practice of the Presence of God & the Spiritual Maxims.” When asked how he endured so gladly, Brother Lawrence explained:

So, likewise, in his business in the kitchen (to which he had naturally a great aversion), having accustomed himself to do everything there for the love of GOD, and with prayer, upon all occasions, for His grace to do his work well, he had found everything easy, during fifteen years that he had been employed there. 

Brother Lawrence, The Practice of the Presence of God & the Spiritual Maxims

My favorite part of the entire book is an endearing picture described in Brother Lawrence’s own words. 

I have no pain or difficulty about my state, because I have no will but that of GOD, which I endeavor to accomplish all things, and to which I am so resigned that I would not take up a straw from the ground against His order, or from any other motive than purely that of love to Him.

Brother Lawrence, The Practice of the Presence of God & the Spiritual Maxims

As I read this, I imagine a little boy picking up after himself, and then proudly calling “Look Daddy! I cleaned up for you!”

I remember another, more recent story that shows us how to serve with love. I once read a list of replies from first graders who were asked what love looks like. One boy said that love is when his mother tests his father’s coffee before giving it to him to make sure it’s not too hot. 

Don’t you wonder how often she burns her mouth in her gift of love towards her husband?

Colossians 3:23
red heart

Reflection Question

Consider the area of your work that is not honoring God. How can you give that task to God as a gift of love?

The Secret to Enjoy Your Work

Brother Lawrence and the young boy’s mother teach us that love and happiness aren’t dependent on what you’re doing; they’re powered by why you’re doing it. 

Brother Lawrence’s secret to joyful service was simple: Every little task throughout his day, he did it as a gift to God. He shows us that, while we all have tasks we can barely tolerate, but we don’t have to wait until quitting time to be happy and give honor and glory to God. 

red heart

Reflection Question

Brother Lawrence wrote: That we ought not to be weary of doing little things for the love of GOD, who regards not the greatness of the work, but the love for which it is performed. 
What does this mean to you in your personal or ministry life?

level Up your brand

Next Steps

Watch the Webinar

Intentional Branding with Janine Salvacion

Read The Partner Post

Each week, Karen Lindwall-Bourg and Valerie Riese each write a post for the Community and Education Webinar.

Join Us on Facebook!

For more encouragement, join us on Facebook:
NACWE Freedom Facebook Group
or
Karen Bourg Companies Facebook Grou
p


Valerie Riese

Valerie Riese pic

Valerie is a wife, mother, blogger, breast cancer survivor, and virtual assistant. After suffering years of debilitating anxiety, she learned that victory over anxiety comes only through surrender to Jesus. Valerie writes to point women to the Jesus as co-director of Candidly Christian, and as a freelance writer and editor. You can learn more about Valerie at ValerieRiese.com

He who calls you is faithful, who also will do it  (1 Thessalonians 5:24).

[frontpage_news widget=”55210″ name=”You’ll Also Love…”]

https://nacwe.org/wp-content/uploads/2021/04/Enjoy-Your-Work-feature.png 1260 2240 Valerie Riese http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif Valerie Riese2021-03-23 13:19:002021-04-03 13:56:38How to Enjoy Your Work

Authenticity in Branding

March 16, 2021/in Entrepreneur Education, Firm Foundations/by Valerie Riese

Authenticity in Branding

Authenticity is being true to your identity. As Christians, we belong to God, so living authentically means being true to God’s Word and who He created us to be. So how can we be authentic in our ministry branding?

Authenticity in Branding

Estimated reading time: 5 minutes

Do your best to present yourself to God as one approved, a worker who has no need to be ashamed, rightly handling the word of truth.
2 Timothy 2:15 ESV

In 2 Timothy 2:15, Paul tells us to present ourselves as unashamed workers approved by God. When we present our authentic selves, then we will have nothing to hide.

Authenticity is being true to your identity. As Christians, we belong to God, so living authentically means being true to God’s Word and who He created us to be. 

The first way we present our ministry to the world is through our brand. So in In today’s webinar, when Ereka said we put on a unique identity for our ministry, I checked out. How could I be authentic if I present myself differently in ministry than in the rest of my life?

I was, however, inspired to create a new logo for my expanding freelancing endeavors. I already know why I write and to whom, so I knew this would be quick. I took to Canva, eager to relax and whip up a new logo. I’d find something from Ereka’s presentation to write about after a short break. 

Two days and about 10 logos later, I realized Ereka was on to something. Join me through my learning process, and the birth of a new brand!

2 Timothy 2:15

Authenticity in Branding Me

I write to point women to Jesus as the Prince of Peace. My blogging brand is “Victory Through Surrender: Victory over anxiety comes only through surrender to Jesus.” My logo is a teal teardrop cross. I started designing my freelancing logo by arranging elements of a lamp and a laptop with a cross on the screen to communicate that my words will always shine on Jesus. However, it was too busy and didn’t tell a perspective employer what I can do for them. 

Then I saw a photo that reflected my heart, my journey from the storms of anxiety to the Light that now guides my path. It was beautiful, but also conveyed the message that I may be a bit unstable! Be that as it may, a potential client doesn’t need to know my heart. They need to know my skills. 

This is when I understood Ereka’s message. Authenticity is being true to ourselves, but authenticity in branding is being true to our calling. 

red heart

Reflection question

If you were to brand yourself, what might that look like? Who did God create you to be?

Authenticity In Branding My Calling

We all have different roles in life—mother, wife, daughter, friend, colleague. Each role is a distinct part of us. I can be an authentic parent and an authentic spouse, but that doesn’t mean I’ll be exactly the same in all interactions with both my husband and my daughter. 

They each see me, but different shades of me, different colors. And so it is with our ministries. An authentic brand reflects our work, not our heart. 

For we are his workmanship, created in Christ Jesus for good works, which God prepared beforehand, that we should walk in them.
Ephesians 2:10 ESV

Ephesians 2:10 says that God created us in Christ Jesus for good works. Jesus lives in me, not my business. My ministry is identified by my brand, but I’m defined by the Cross.

So what is my new freelancing brand? Before I tell you, I’ll share how it finally came to life. I didn’t do it alone. It was created through a partnership and sisterhood for Jesus. Which brings me to another important piece of our identity as women and servants: we’re never alone, nor are we meant to serve alone. 

My new brand is totally me, just another side of me, another color. Designer Heather Hart and I would like you to meet Virtual Valerie Faith-Based Support: Helping You Point Others to Jesus. 

red heart

Reflection Question

Does your brand need a little love? Ask Jesus how you can level up your brand today, whether it’s with graphics, texts, or other assets.

Level up your brand

Next Steps

Watch the Webinar

Authentic In Branding with Ereka Thomas

Read The Partner Post

Each week, Karen Lindwall-Bourg and Valerie Riese each write a post for the Community and Education Webinar.

Join Us on Facebook!

For more encouragement, join us on Facebook:
NACWE Freedom Facebook Group
or
Karen Bourg Companies Facebook Grou
p


Valerie Riese

Valerie Riese pic

Valerie is a wife, mother, blogger, breast cancer survivor, and virtual assistant. After suffering years of debilitating anxiety, she learned that victory over anxiety comes only through surrender to Jesus. Valerie writes to point women to the Jesus as co-director of Candidly Christian, and as a freelance writer and editor. You can learn more about Valerie at ValerieRiese.com

He who calls you is faithful, who also will do it  (1 Thessalonians 5:24).

[frontpage_news widget=”55210″ name=”You’ll Also Love…”]

http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif 0 0 Valerie Riese http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif Valerie Riese2021-03-16 11:29:002021-03-27 16:30:26Authenticity in Branding

Brand Messaging God’s Way

March 2, 2021/in Entrepreneur Education, Entrepreneur Ministry/by Valerie Riese

Brand Messaging God’s Way

Brand Messaging God’s Way means sharing His message rather than yours. Learn how to discover your ministry’s message from a marketing Bible study of John the Baptist.

Brand Messaging God's Way

A voice cries: “In the wilderness prepare the way of the Lord; make straight in the desert a highway for our God.”
(Isaiah 40:3 ESV)


As a new writer, I struggled to define my brand messaging for a long time. Several writing coaches told me to narrow my audience and purpose, but I feared I’d reach fewer people. So, for the first year or two, my words were written for anyone and related to no one. 

Then one evening, John the Baptist caught my attention.  

Biblical Brand Messaging

Jesus said that none was greater than John the Baptist (Matthew 11:11; Luke 7:28). This is enough to moisten the eyes of any woman in ministry longing to hear “well done, good & faithful servant.” 

So I studied John the Baptist, and learned that God gave him one task, one message, foretold centuries before his birth. He was to prepare the way for the Lord by telling people to repent, the son of God is on His way. 

One man. One message. The greatest ever born.

John was filled with the Holy Spirit before he was born, so he knew he who was and who he wasn’t, not by his own ideals, but by God’s design. 

red heart

Reflection Question

If you were in an elevator and someone asked you what your ministry does, what would you tell them before the bell rings and the door opens? Marketing and branding specialists call this your business’ elevator pitch. What is your ministry elevator pitch? Describe your ministry in one or two sentences.

Isaiah 40:3

Branded By The Holy Spirit

John was authentic. He had a familiar voice, a distinguished wardrobe, and a unique diet. Everyone recognized John because he was exactly who God created him to be.

John the Baptist’s story made me realize I didn’t know my message because I didn’t know myself. So I invited God in, asked Him, and listened for His response. I continued writing, praying, learning, and living. As I learned to depend on Jesus, I discovered who He created me to be, and He gave me a voice. 

Instead of defining my message, I learned to be God’s messenger.  

red heart

Reflection Question

Consider the elevator pitch you just wrote. Is this your message or God’s?

Eternal Brand Messaging

NACWE member and presenter Tasha Glover also learned to depend on God for her message. Her breakthrough came when God told her: “People are branding what they want to become and not what I called them to be.“

God called John the Baptist to tell people to repent because the long-awaited Savior is here.

He created me to tell women that peace comes only through surrender to Jesus. Just like John the Baptist, my message isn’t about me at all. It’s about Jesus. 

red heart

Reflection Question

John the Baptist said “He (Jesus) must increase, but I must decrease.” Apply this to your elevator pitch. How can you decrease so Jesus can increase in your ministry today?

Level Up Your Brand

Next Steps

Watch the Webinar

Branding: Start with WHO (Identity) with Tasha Glover

Read The Partner Post

Each week, Karen Lindwall-Bourg and Valerie Riese each write a post for the Community and Education Webinar.

Join Us on Facebook!

For more encouragement, join us on Facebook:
NACWE Freedom Facebook Group
or
Karen Bourg Companies Facebook Grou
p


Valerie Riese

Valerie Riese pic

Valerie is a wife, mother, blogger, breast cancer survivor, and virtual assistant. After suffering years of debilitating anxiety, she learned that victory over anxiety comes only through surrender to Jesus. Valerie writes to point women to the Jesus as co-director of Candidly Christian, and as a freelance writer and editor. You can learn more about Valerie at ValerieRiese.com

He who calls you is faithful, who also will do it  (1 Thessalonians 5:24).

[frontpage_news widget=”55210″ name=”You’ll Also Love…”]

https://nacwe.org/wp-content/uploads/2021/03/brand-messaging-feature.png 1260 2240 Valerie Riese http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif Valerie Riese2021-03-02 06:00:002021-03-18 16:44:19Brand Messaging God’s Way

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