What Does The Rainbow Symbolize About God?

Our favorite color reveals something about each one of us, and our ministry brand colors symbolize our promise to those we serve. One of God’s most glorious displays of color is the rainbow, so what does the rainbow symbolize about God? Learn more about God’s character through the colors of the rainbow.

Estimated reading time: 4 minutes

The heavens declare the glory of God,
and the sky above proclaims his handiwork.
Psalm 19:1

As entrepreneurs, our brand is a symbol of our promise. We employ a variety of tools to tell prospective clients what to expect from us, such as contracts, rate sheets, and testimonials. Perhaps the most recognizable and impressionable element of our branding is our colors.

Each color conveys a message, a feeling, all its own. There’s a reason stop signs are bright red. After all, could you take a pink sign seriously? And why does every new couple ask one another’s favorite color on the first date? Because our favorite color reveals something about us, and those parts of us will bring life to everything from our hair and our clothing, to our home and our car.

Reflection Question

How did you choose your brand colors? What do those colors tell prospective clients?

God of Color

Our God knew this when He created color. One of God’s most glorious displays of color is the rainbow, a promise to all mankind, so we’d know what to expect from Him.

Janine’s presentation about color made me wonder why God chose a rainbow as a symbol of an eternal covenant. And why those specific colors? If color sends a message about ourselves and our business, what is God telling us about Himself through the colors of the rainbow?

Janine is a graphic designer, and she recommends Color-Meanings.com to learn about the psychology of color. So I paired the profile for each color of the rainbow alongside Scripture, and I unveiled a stunning portrait of God’s character.

God’s Character In The Colors Of The Rainbow

Red

Red reveals God’s energy and passion. God created the universe. He is omnipotent and omniscient. And He loves us so much that He gave His only son to save us. It doesn’t get any more energetic or passionate than that.

Orange

Orange shows us His enthusiastic and emotional side. The Bible is full of descriptions of God’s emotions, ranging from joy and anger, happiness and sorrow, jealousy and love.

Yellow

Yellow tells us our God is happy and optimistic. God is our God of hope and joy, and He can use all things for good.

Green

Green is a color of harmony and health. Throughout Scripture, God calls us to live in harmony with one another. He is Jehovah Rapha, “The Lord who heals you.”

Blue

Blue assures us that God is trustworthy and loyal. He is Immanuel, the God who will never leave us or forsake us. His love never ceases, and He is always faithful.

Indigo

Indigo reminds us of God’s power. He is the Lord God Almighty, the Alpha and the Omega, the creator of Heaven and Earth, and the Savior of the world. We do all things through His strength, and in Him there is no end!

Violet

Violet reflects God’s royalty and Heaven’s luxury. He is Lord of Lords and King of Kings. Heavens and earth declare of his Glory, of which we can’t even behold his radiance. Heaven is adorned with jewels and filled with mansions for all of us.

Reflection Question

Which of these attributes of God is your favorite? Does your favorite attribute match your favorite color?

Bonus Nugget

Here’s an interesting fact about rainbows. Legend says you’ll find a pot of gold at the end of a rainbow, but the truth is you’ll never find the end of a rainbow, because it stays in the same place no matter where you go. And so it is with God’s love for us.

Reflection Question

They say a picture is worth 1000 words, so what does your brand colors tell people?

Next Steps

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Valerie Riese

Valerie is a wife, mother, blogger, breast cancer survivor, and virtual assistant. After suffering years of debilitating anxiety, she learned that victory over anxiety comes only through surrender to Jesus. Valerie writes to point women to the Jesus as co-director of Candidly Christian, and as a freelance writer and editor. You can learn more about Valerie at ValerieRiese.com

He who calls you is faithful, who also will do it (1 Thessalonians 5:24).

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Brand Messaging God’s Way

Brand Messaging God’s Way means sharing His message rather than yours. Learn how to discover your ministry’s message from a marketing Bible study of John the Baptist.

A voice cries: “In the wilderness prepare the way of the Lord; make straight in the desert a highway for our God.”
(Isaiah 40:3 ESV)

As a new writer, I struggled to define my brand messaging for a long time. Several writing coaches told me to narrow my audience and purpose, but I feared I’d reach fewer people. So, for the first year or two, my words were written for anyone and related to no one.

Then one evening, John the Baptist caught my attention.

Biblical Brand Messaging

Jesus said that none was greater than John the Baptist (Matthew 11:11; Luke 7:28). This is enough to moisten the eyes of any woman in ministry longing to hear “well done, good & faithful servant.”

So I studied John the Baptist, and learned that God gave him one task, one message, foretold centuries before his birth. He was to prepare the way for the Lord by telling people to repent, the son of God is on His way.

One man. One message. The greatest ever born.

John was filled with the Holy Spirit before he was born, so he knew he who was and who he wasn’t, not by his own ideals, but by God’s design.

Reflection Question

If you were in an elevator and someone asked you what your ministry does, what would you tell them before the bell rings and the door opens? Marketing and branding specialists call this your business’ elevator pitch. What is your ministry elevator pitch? Describe your ministry in one or two sentences.

Branded By The Holy Spirit

John was authentic. He had a familiar voice, a distinguished wardrobe, and a unique diet. Everyone recognized John because he was exactly who God created him to be.

John the Baptist’s story made me realize I didn’t know my message because I didn’t know myself. So I invited God in, asked Him, and listened for His response. I continued writing, praying, learning, and living. As I learned to depend on Jesus, I discovered who He created me to be, and He gave me a voice.

Instead of defining my message, I learned to be God’s messenger.

Reflection Question

Consider the elevator pitch you just wrote. Is this your message or God’s?

Eternal Brand Messaging

NACWE member and presenter Tasha Glover also learned to depend on God for her message. Her breakthrough came when God told her: “People are branding what they want to become and not what I called them to be.“

God called John the Baptist to tell people to repent because the long-awaited Savior is here.

He created me to tell women that peace comes only through surrender to Jesus. Just like John the Baptist, my message isn’t about me at all. It’s about Jesus.

Reflection Question

John the Baptist said “He (Jesus) must increase, but I must decrease.” Apply this to your elevator pitch. How can you decrease so Jesus can increase in your ministry today?