The Keystone: The Third of Four Business Cornerstones for Helping Professionals

…therefore thus says the Lord God,

“Behold, I am the one who has laid as a foundation in Zion,
a stone, a tested stone,
a precious cornerstone, of a sure foundation:
‘Whoever believes will not be in haste.’

—Isaiah 28:16

A cornerstone, in ancient building practices, was the first and principal stone placed at the corner of the structure. All other stones would be set in reference to this one stone, thus determining the position of the entire structure.

Here, I present to you four “cornerstones” for building a business that pleases the Lord!

We discussed THE Cornerstone—Jesus Christ.  The Apostle Paul referred to Him as the “head of the corner” and the “Chief Cornerstone of the Church.”   He must be the head of our businesses as well!

Then, we discussed the dedication stone, your mission and vision. It includes your purposes and is fundamental to and defines your past, present, and future growth.

Another keystone is your customer or client.

God has called you to serve them and to represent Him as you work together—you are His ambassador and builder as you offer your clients services and products that will enhance their lives and draw them even closer to the Redeemer: THE Cornerstone! Without the customer, you don’t have a business or ministry. The satisfied client may be the mortar or cement that holds the whole business together! We can create, build,  and launch new programs all day, but reaching out to touch and care for our consumer is paramount and is a way to lovingly represent Christ in their lives!

• Who is your ideal client?
• Does defining him/her lead you to change or enhance your services or products?
• How do you reach out and touch your customer when they’re not in your presence?
• Devise a communication and “touch” plan monthly to let them know they are valuable to you and your ministry!

A final, but crucial foundation stone is… You!  Let’s talk about You as foundation stone next time!

What new steps are you taking to reach out and touch your clients?

Let’s take these steps together!

Join us and share your keystones at https://www.facebook.com/helpingprofessionalsalliance.

God Bless You!

Karen Lindwall-Bourg is the Founder of RHEMA Counseling Associates,, a Biblical Counseling, Coaching, and Training Center seeking to honor the Lord by leading others to the Sovereign God and the cross and Life of Jesus Christ, empowered by the Holy Spirit and equipped with the Sufficient Word [Greek: rhema] of God for abundant life and ministry. Karen lives with her husband Fred in North Central Texas, and spends as much time as possible with their 6 children, 5 grandchildren, extended family, and menagerie of ranch animals. www.rhemacounseling.com