Guest post by Alyssa Avant
We hear gurus telling us all the time, “Content is king.” So, as entrepreneurs, we scratch our heads and spend hours looking at a blank computer screen attempting to drum out good content. However, many times we fail to realize that there are other factors that can make or break the content we create. I notice this most in the area of blogging. Many times as bloggers we don’t make the content that we put on our blogs visually appealing.
We must remember that our readers have more senses than just one. They do not only want the information that you put on your blog to stimulate their brain; they also need for it to be appealing. Creating a visually appealing blog post that peaks their interest and is easy on the eyes can truly make or break the most amazing content.
Create visual appeal by:
Using graphics. There are tons of good stock images out there that you can utilize in your blog posts to help the post pop; create some eye candy and help your readers visualize your information. You can use free images from sites such as sxc.hu or purchase images from iStockphoto.com or Dreamstime.com.
Create some white space. White space is the space between the text. White space helps to break up the text and make it easier to read. You can create white space by adding bullets or lists and by using a variety of font sizes. You can do this by having subheadings that you use larger text for.
Adding bold text. Not only does this tip help with search engine optimization, but it also helps your readers to focus in on important bits of information in your post. I normally bold important text such as bullet points, or even text that drives home the main idea of my blog post. For example, the main idea of this blog post is to create visually appealing blog posts. So I will bold that keyword phrase several times as you can see throughout this post.
The goal is to make your reader want to read the post many times; if a posts is long and has no “breaks” to it, I will skim the post and may not even read all the way to the end. Obviously you want to do everything that you can to ensure that your reader reads the content you worked so hard on.
Take some time to peruse some of your favorite blogs. Take note of whether or not the blog posts are easy for you to read and what makes them visually appealing or what causes you to stop reading. Likely the same is true when it comes to your readers.
Finding graphics and taking the time to break up text can take extra time for you, but go the extra mile and watch it pay off. You’ll have your readers coming back for more.
photo credit: Kristine
Alyssa Avant is a published author, professional speaker and tech magician. Alyssa has been working virtually since 2007. She has years of experience working with online professionals and business owners. Her book FaithLeaps: The Christian Moms Guide to Passion, Purpose, and Profits will release this fall. She is passionate about sharing her knowledge with others so they can avoid the years of trial and error that she experienced as a new online business owner.
Visit Alyssa online at http://AlyssaAvant.com