Recently, I made the decision to make a fresh start in my business. I decided to lay down some of the services I had been providing, to do other things that I am much more passionate about and feel led to do. This change spurred me to evaluate what I needed to do differently this time.
I contacted a business coach and spent some time talking with her about my experiences in the past. We talked about what worked and what didn’t. It was amazing to see that I knew exactly what I had done wrong, yet I didn’t know how to fix it. The answer was simple, yet difficult at the same time. I simply needed to do the work.
I needed to do the tedious time consuming pieces of getting started in business that so many of us just skip. I needed to do the research, get to know my audience, determine their greatest problem and how my business could solve it.
The truth was I really needed to just get back to the basics and what a great time to do so. Especially since, when I started this process a month or so ago we were headed into a new year. You know what? I’m still on this step. Yep! It is taking some time to do. However, this time around I’m trying not to rush the process. I’m determined to do it right this time. Have I gotten frustrated? Yes! I’d be lying if I said it has been an easy process.
However, I am certain that this process is necessary. So, let me share with you what I’m doing in theory. I am:
Finding my perfect client. I did so by looking for where the people I wish to serve are hanging out. I then take the time to hang out there too.
Seeing what they are talking about. I am looking to determine what their greatest need is in regards to the training I can provide.
Looking at my competition. Is there any out there? What do they provide? How are they “selling” themselves.
These are the very basic things that a business owner should look at when they are looking to serve others. These questions and ideas can be revisited anytime in business no matter if you are starting fresh, just starting out, or have been in business for years. This process takes time, but is worth it.
Alyssa Avant is a speaker, author, strategist and mom entrepreneur. She is driven to help others. She knows there are other moms who have felt or feel just like she did in the early days of building a profitable business a mist the craziness of kids and on a budget. She desires to share my knowledge with YOU and help YOU to not have to make the mistakes I did.
Today, everything she does from Do It Yourself Programs to Webinars is about helping mom business owners move ahead in business with practical tools on a budget while staying home with their children. Visit her at http://momementor.com