Featured Member – Cathy Alford
Cathy Alford
1. When did you start your business and how has it evolved since then?
My coaching practice began part-time 6 years ago and my practice as grown as I’ve continued to hone my personal style of coaching and the specific areas of interest to me . Since that time it has evolved into a full-time practice and partnership with a Christian Counselor, called LifeWorks Resource Group. My time is spent in individual coaching as well as team coaching at both profit and nonprofit organizations. As a Gallup StrengthsFinder and ICF Coach, I enjoy helping others identify their natural talents, coaching toward excellence in all areas of life where a goal exists.
2. What do you love about being a female entrepreneur?
My love for being a female entrepreneur centers on the sensitivity and care we as women have when we combine our hearts and talents. I find women entrepreneurs to be a strong connecting link among others. There seems to be a strong sisterhood among those of us who have a business yet see it a collaboration among other gifted women to accomplish something great in the community.
3. How does your faith play out in your business?
My faith is most likely seen in the way I made decisions and choices throughout my day. I know my values and am committed to living out those values. While walking in my faith, I use it in business as a guide for my work. If a client doesn’t want faith-based coaching, I understand and honor their preferences as the client. If that is a part of their life journey, I always enjoy the deep discussion that might come from adding a spiritual perspective. My partner and I both believe that we serve others because Christ serves us. We extend a philosophy of servant leadership through our words and actions.
4. What is your BIG DREAM for your business?
My BIG DREAM is to be busy (1 workshop per week) conducting StrengthsFinder workshops across the country. I would love to see a passion ignite in churches for how – together – we combine our unique strengths to function cohesively as teams with respect and honor for our differences. Together we accomplish so much more than any of us can separately. StrengthsFinder development is empowering and motivating to showcase those opportunities.
5. What 3 tips would you share with a friend who is launching her own entrepreneurial adventure?
- Know your talents and find mentors / advisers with talents you need to augment your team.
- Know your passion, and brand yourself according to your niche / market / calling. In difficult times, it’s easy to try and latch on to any new type of business that might be a revenue stream and I believe it is important to stay focused on your initial passion and build that brand.
- Surround yourself with accountability support partners and people of integrity who can offer different views other than your own. It is important to see all sides of an opportunity – not just what you hope to hear.
Cathy Alford, MA, ACC
LifeWorks Resource Group
ICF Professional Life Coach
Cathy – I really enjoyed reading about you. Thank you for your openness and sharing your experience!
Thank you, Deborah! I look forward to all we will learn, do and become through NACWE. All the best!