Q:

What are the best places to advertise my tele-class/workshop?

A:

For me, Facebook is a great place to advertise. I easily reach my followers and promote upcoming classes they might want to plug into. Sometimes I use the event function on Facebook, which allows other people to share and promote it as well.

I have also used Linked In (http://www.linkedin.com/in/dianecunninghamcompanies), EventBrite (http://www.eventbrite.com/), and Talkshoe (http://www.talkshoe.com).

Sue Paananen (http://MeetSuePaananen.com), NACWE member, suggests finding someone to do joint ventures with—a person who already reaches your particular market and has a list of similar clients. They can promote your conference through their email list. By developing these affiliate type relationships, you can branch off of other people’s lists.

Jo Ann Fore (http://www.JoAnnFore.com), also a NACWE Member and our PR Director suggests spending some time on Technorati (http://www.technorati.com) to scout out popular blogs who have a readership base similar to your target audience. Become an active participant on these blogs by connecting with the readers. Once you have developed a relationship by connecting in conversations, you can promote your classes when appropriate.

Think outside the box. Go where your audience is and hang out there. Connect with them on a personal level, in the places they migrate. It will be a natural progression to advertise your classes there.

How about you? What has worked successfully for you in the promotion of your classes/workshops?

Need help surviving in the business world? Submit your entrepreneurial questions to Diane at [email protected]. Please note that all questions selected for public display may be edited for clarity and privacy and become the property of NACWE.