Ask Diane: What is Strategic Planning?

ASK DIANE
What Is Strategic Planning?

Strategic Planning is a systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives, and a sequence of steps to achieve them. Strategic planning helps us to look at the wider picture and prepare in advance.

The challenges comes as we get busy with more clients and customers. As we get busier with our business, we lose sight of the long-term strategic goals. We’re so busy building the business and working in all of the roles, that we can lose sight of the bigger picture. We can easily get lost in the current day or week, and forget to look out farther on the calendar.

You might take action now, to block off time each week on your calendar that is called strategic planning. This way you will know that it will get done and you will not be scrambling around at the last minute to get the supplies you need.