Guest post by Kate Powers
Are you passing judgment on your customers? You may be without realizing it if you’ve ever said…
I won’t bother asking/sharing with them since they
– Aren’t interested in my business.
– Don’t need my services.
– Don’t have any money.
– Don’t have any time.
– Are too busy.
– Don’t want to hear about what I am doing.
If you have said any of these statements, you have passed judgment! That is a strong statement, but I want you to pay attention to this.
If you don’t give others the opportunity to make their own choices about whether your service or product is a good fit for them, your business will not grow.
You may be the perfect solution to their problem
As a business owner it is your duty to share with others what you offer because what you have may be the perfect solution to their problem, pain or issue.
Do you want to deny someone the benefit of your products or services?
No, of course not!
Why Aren’t You Promoting?
You probably haven’t shared about your business because you don’t want to bother them with what you are doing.
I ask you to look inside yourself for this answer… Is there an underlying issue of fear of rejection?
Or maybe you are trying to be considerate. You don’t want to be seen as that pushy coach lady or the make-up lady who won’t take “Not interested” as an answer!
Get the word out!
But as a business owner, it is crucial to your success to get the word out about what you do, so here are a few tips on how to share with your current circle of family, friends and associates, in a way that doesn’t ruffle feathers or cause people to walk the other way when they see you coming!
Be excited and share your excitement about the amazing things you have going on in your business and life with people when you see them. When they ask “How are you?” or “What are you up to?” tell them how amazing your last group coaching program was or how your make-up business is booming! They may look at you like you have two heads, but that’s ok! Tell them anyway. It’s probably the only good news they will hear all day.
Remember, most people are not living their passion and do not have their dream job. Many people are unhappy in their work so it could be a challenge for them to receive how happy and successful you are in your business. If you have a business opportunity to share, DO IT! Don’t deny someone who is miserable the chance to change their lives by saying “YES” to joining your team!
If someone is negative or clearly not interested, move on! That doesn’t mean you should be rude or ignore them, but don’t allow their negativity to pull you down. Of course, don’t push your business if someone says they aren’t interested.
Get clear on what you do/offer and who you serve (target market). This will help you talk about your business in a way that helps your audience know if your business offers something they are looking for.
Grow trust. Most businesses don’t make it two years so people have grown wary. They want to see you in business for awhile before they are going to trust that you will be around long term. This is one reason to always share how excited you are about your success in business and what new projects you have coming up. Through consistency you will grow trust with your local market. In growing trust, you may win over some of those who weren’t interested originally.
Visit Kate at http://KFpowers.com.