3 Ways Webinars Can Help Your Business Thrive

Recently NACWE had its first official webinar for its members, 10 Apps That Can Help You Run Your Business, with L.O. Nelson.

I used the webinar program ClickWebinar for this event, and it went great!

ClickWebinar is just one of many available online webinar services you can use to help you achieve a successful online business. ClickWebinar offers audio and video conferencing, a chat feature, and a webinar recording to use as a freebie, a product, or a give-away. ClickWebinar even offers a trial version.

Other popular webinar programs include GoToWebinar (100 to 1000 attendees, audio conferencing, invite others instantly, 30 day free trial), Instant Teleseminar (unlimited events, 100 to 3000 attendees, 21 day $1 trial), Christian Women Affiliate ($10 per month, unlimited webinars in your own branded webinar room), and AnyMeeting (free, up to 200 participants, uses screen sharing). There are many others.

Why should you use webinars for your business?

• Webinars are fun, educational, and build trust. People love to have fun, they want to learn something new, and they want to get to know, like and trust you. Trust is essential for your business growth and success. As your clients and customers hear your voice and see your face in your webinar, ask questions, and chat with you, they will develop a relationship with you and begin to trust you, which is vital for a thriving business. It’s a much quicker way to build trust than through your ezine, blog, or sales letters. Trust, in turn, increases conversions.
• Webinars are an excellent way to establish your credibility as an expert. Webinars give you the perfect opportunity to share your expertise with your tribe, using a video of your smiling face and a visually-appealing, fast-paced power point with valuable content. (Avoid the “death by power point” scenario, where you put your audience to sleep with lots of text on slides, few images, and/or reading your 30 slides.) This is your opportunity to SHINE and stand out from others! Webinars allow you to share your important message with the people who desperately need it!
• Webinars allow you to get to know your tribe more. Many webinar programs feature a “chat” room and “polls,” where you can interact with and ask your audience questions. You will get to know your tribe more deeply and can even form life-long friendships. Their answers describing what they need and want also give you the perfect material to create your next blog post, newsletter, video, event, services, and product – which is exactly what they have asked for in your webinar! It’s brilliant strategy!

These are just a few of the benefits of hosting webinars. Webinars have a “techy” learning curve, but I know you can do it! Research the various services online, find the one that you like best, do a few practice sessions with friends or peers, then get started today! And be sure to send me your webinar invite!