March 2025

The Importance of Values: The Foundation of a Purpose-Driven Business

March 19, 2025/in Entrepreneurship/by Heather Rosson

When I say “core,” you say…

Well, if your first thought was “workouts,” I admire your dedication to fitness—but that’s not where we’re going today.

In the NACWE community, we talk about core values with the same enthusiasm Leslie Knope has for waffles. And trust me, that’s saying something.

Our values are everything. They guide how we show up, how we serve, and how we make decisions every single day. Without them, we’d be like a GPS with no destination—constantly moving but never really getting anywhere.

And if you’re a Christian woman entrepreneur, chances are you’ve felt that before. The constant struggle between growing your business, maintaining your faith, and fostering real relationships can leave you spinning your wheels. That’s where core values become your anchor.

Why Values Matter More Than Ever

Running a business isn’t just about making money—it’s about making an impact. But here’s the catch: if you don’t clearly define your values, it’s easy to lose your way. You might find yourself:

Chasing trends that don’t align with your mission
Saying yes to clients who drain your energy
Feeling like you have to compromise your faith to be successful
Getting caught in comparison, trying to compete instead of collaborate

Your values act as a filter, helping you make decisions with confidence and without regret. They remind you of who you are, what you stand for, and why you started your business in the first place.

At NACWE, our core values keep us grounded:

God is the center of everything, including our businesses. He is the CEE—Chief Executive of Everything.
We see people as God sees them. Grace and empathy lead the way. We assume the best in others because, ultimately, we are not the Holy Spirit in anyone’s life.
We focus on our own growth. It’s not about perfection, but about showing up and doing our best every day.
We serve first, grant grace always, and stand firm in our faith. Our businesses are a reflection of our calling.
We are creators, innovators, and problem solvers. After all, we’re made in the image of the ultimate Creator.
God first. Family second. Business third. The right priorities lead to the right results.
Money is a tool, not a measure of worth. It’s neither good nor evil—our attitude about it is what makes the difference.
We don’t compete. We create win-win situations. When one of us wins, we all win.

How Values Shape Your Business Decisions

Once you define your core values, everything changes.

You attract the right clients. When you’re clear about what you stand for, you naturally draw in people who share your vision and beliefs.

You make decisions faster and with confidence. If an opportunity doesn’t align with your values, you know it’s not for you—no second-guessing needed. This requires a deep level of surrender, trusting that the right doors will open at the right time.

You build a business that actually fulfills you. When your work aligns with your values, success feels meaningful, not just profitable.

And let’s be real—when the entrepreneurial journey gets tough (because it will), your values are what keep you going. They remind you why you started and what truly matters.

Your Next Step

If you’re feeling stuck, overwhelmed, or like your business isn’t reflecting your true purpose, it’s time to revisit your values.

Ask yourself:

What do I want my business to stand for?
Am I making decisions that align with my faith and purpose?
Do my daily actions reflect what I believe?

Your core values are more than just words on a page—they are the foundation of everything you build. That’s why planning within reason is key. You don’t have to choose between rigid planning and spontaneous action—there’s a balance that allows you to stay true to your values while moving forward with intention.

When you align your business with your values, you’ll not only find success but also peace, clarity, and a deeper sense of purpose.

Want to build a values-driven business with a community that supports you? Join us at NACWE—where faith, business, and friendships come together to help you thrive.

Faith and Business: The Power of a Christ-Centered Entrepreneurial Journey

March 12, 2025/in Entrepreneurship/by Heather Rosson

Running a business as a Christian woman can feel like walking a tightrope. On one side, you have your faith—your deep desire to follow God’s path and operate with integrity. On the other, you have the realities of business—marketing, pricing, and growth strategies that often seem at odds with biblical principles.

So how do you merge faith and business in a way that honors God while still achieving success?

At the National Association of Christian Women Entrepreneurs (NACWE), we believe that faith and business are not opposing forces. Instead, they are deeply intertwined—two sides of the same coin that, when balanced, lead to both spiritual and financial fulfillment.

God as the Ultimate CEO

Many women entrepreneurs struggle with the idea of taking full ownership of their businesses. They want to succeed but feel guilty about making money. They desire to serve, but they don’t want to appear too “salesy.” The tension between faith and business can leave them feeling stuck, questioning whether they should pursue success at all.

But what if we viewed our businesses differently? What if, instead of trying to juggle faith and business as two separate entities, we placed God at the center of it all?

At NACWE, we operate with the belief that God is our Chief Executive of Everything. Our businesses are not just about profit—they are platforms for ministry, connection, and service. When we see our work as an extension of our faith, the burden of “figuring it all out” on our own disappears. Instead, we surrender our plans to Him and trust that He will guide our next steps.

The Struggles of the Christian Woman Entrepreneur

The reality for many Christian women in business is that they are caught in what we call the Business Believer Busy Burnout. They want to honor their faith, grow their businesses, and maintain their personal lives, but they often feel like they are failing at all three.

Some of the biggest struggles they face include:

Balancing faith and finances – They want to make money but don’t want to appear greedy.
Finding community – They are tired of superficial networking and crave deep, meaningful connections.
Marketing with integrity – They want to promote their businesses without compromising their values.
Avoiding burnout – They juggle too much, leaving little energy for faith, family, and friendships.

If this sounds familiar, you’re not alone. Many women are searching for a way to merge faith and business without sacrificing one for the other.

A Community That Supports Your Faith and Business

One of the most powerful ways to succeed as a faith-driven entrepreneur is to surround yourself with like-minded women who understand your journey.

That’s why NACWE is on a mission to unite 100,000 Christian women entrepreneurs, creating a space where faith and business thrive together. Our community provides:

Business education – Practical tools and strategies to help you grow your business.
Faith-based encouragement – A support system that prays with you and walks alongside you.
Authentic relationships – A network of women who genuinely care about your success.

We also offer leadership opportunities through our NAQI Chapters, where women can step into leadership roles and connect with other Christian entrepreneurs in their local communities.

Faith and Business Are Not Separate—They Are One

You don’t have to choose between faith and business. You don’t have to sacrifice your values to succeed. And you certainly don’t have to do it alone.

If you’ve been searching for a way to build a profitable, purpose-driven business while staying true to your faith, we invite you to join NACWE. Together, we can create businesses that glorify God and provide the financial freedom we need to serve our families, communities, and ministries.

Are you ready to align your faith and business? Comment “Christian Business” below or visit NACWE to learn more.

The Power of Community: Surround Yourself with Successful People

March 5, 2025/in Entrepreneurship, Uncategorized/by Heather Rosson

There’s an old saying: You are the average of the five people you spend the most time with.

So, take a moment and think—who are your five? Are they lifting you up? Encouraging your faith? Supporting your business? Or are they making you doubt yourself, keeping you stuck, or pulling you away from your calling?

As a Christian woman entrepreneur, the company you keep can either propel you forward or keep you trapped in self-doubt and exhaustion. That’s why surrounding yourself with like-minded, successful women isn’t just good advice—it’s essential.

Success is Contagious (But So Is Struggle)

Behind every thriving entrepreneur, you’ll find a strong support system. Think about the most successful women you know. Chances are, they didn’t do it alone. They had a tribe—a group of women who cheered for them, guided them through challenges, and reminded them of God’s plan for their lives.

Now, contrast that with the opposite:

If you’re constantly surrounded by people who doubt your dreams, tell you business and faith don’t mix, or make you feel guilty for wanting to succeed—you’ll start believing them. You’ll shrink. You’ll hesitate. And soon, your dreams will feel more like burdens than blessings.

But when you intentionally place yourself among other faith-driven, business-minded women, something incredible happens. Success stops feeling out of reach. Instead, it becomes your new normal.

Faith, Finances, and Friendships: The Unshakable Trio

Many Christian women entrepreneurs find themselves stuck in a frustrating cycle:

Struggling to grow their business without sacrificing their faith
Feeling isolated because networking feels too transactional
Overwhelmed trying to balance work, family, and personal life

You don’t have to choose between business success and a deep spiritual life. The right community helps you nurture both. It provides a space where:

You can talk about marketing lessons from the Bible and ministry in the same conversation.
You don’t have to explain why integrity matters in sales.
You’re encouraged to charge what you’re worth—without guilt.

In other words, a strong community helps you build a business God’s way—with integrity, faith, and financial success aligned.

Why NACWE? A Tribe That Gets You

If you’re reading this and thinking, Yes! That’s exactly what I need, then you’re in the right place.

The National Association of Christian Women Entrepreneurs (NACWE) is more than just a business network. It’s a sisterhood. A place where you can connect with other Christian women who understand your challenges, support your growth, and celebrate your wins—big or small.

Here’s what happens when you join a community like NACWE:

You stop feeling like an outsider. The women here get it. They know what it’s like to juggle faith, family, and finances.
You gain real business strategies. No more guessing or struggling alone—we share practical, faith-driven strategies that work.
You build friendships that matter. No surface-level networking. Just real connections with women who have your back.

Plus, you’ll learn networking so you can build deeper, more meaningful business relationships.

It’s Time to Step Into Success

You don’t have to do this alone.

If you’re tired of feeling stuck, if you’re craving a community that gets your struggles, and if you’re ready to surround yourself with successful, faith-filled women who will uplift you—then take the next step.

👉 Join NACWE today and surround yourself with a tribe that helps you grow in faith, business, and friendship.

Because when you’re in the right community, success isn’t just possible—it’s inevitable.