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The When, What, and How of Making Your First Hire

February 27, 2015/in NACWE Lifestyle Blog/by Heather Rosson

by Theresa Ceniccola

 

I love the thrill of starting something new! Hanging out a shingle and embracing the adventure of opening a new business. It’s just like bungee jumping—exciting and overwhelmingly terrifying at the same time! I was only 25 years old when I made that decision, so it helped that I was naïve and fearless. But I was also filled with determination and optimism. And in no time at all, I was booming with business.

So, I did what most small business owners do—I learned to do everything that needed to be done. I was in charge of customer service, sales and marketing, finances, and operations. Then, I had three babies in five years and was trying to stay on top of everything at home as well. Eventually, the one-woman show ran its course, and I realized I needed help.

If you’re overwhelmed with tasks in your business or at home, I know you can feel my pain. And you probably know you need help. But where do you start? Well, I’m not a human resources professional, but I can tell you what has worked for me over the past 20 years in making decisions to hire help.

When to Hire Help: Well, if you’re wondering if you need help, then you probably should have already hired someone. I say that because most of us moms wait until we’re completely overloaded before we even recognize that we need help. But sometimes it’s difficult to determine if we really need help—or if we just have a problem setting boundaries.

When you own your own business, you have to realize that there will always be more work to do. You will never be completely finished. (Kind of like laundry!) So, I think the best litmus test for deciding if you need help is to ask yourself, “What would happen if I took a week’s vacation and didn’t do ANYTHING in the business at all?” If the business or ministry would shut down, then you probably need some help.

What to Outsource: So, what do you let go of when you are ready to hire? The answer is different for everyone. But I’d start by making a list of all your tasks and responsibilities in the office and at home (because this little exercise might help you decide if it’s time to hire a babysitter or a cleaning service!). Highlight the things you enjoy doing and that you are good at. Those are things you want to keep doing. Put a star next to the things you don’t enjoy doing and you’re not very good at. For me, that’s bookkeeping and anything involving html coding! Those are the things you want to outsource.

I don’t remember where I learned this, but I’ve been told to “Do the things that ONLY you can do.”  For me, that means writing and strategy in the business. And it means a lot of different things at home. It has helped me to think about where I’m needed most—and to realize that it’s okay to hire someone to do the things God isn’t calling me specifically to do. Things like sit and watch every soccer practice or run errands or organize my kids’ closets. It helps me make decisions on what I can delegate to a babysitter or ask a friend to help with.

How to Find Qualified Help: I’m going to sound old-fashioned, but I believe the best way to find good help is through word of mouth. Everyone who works with me in the business and at home came to me through a mutual friend. With all the tools and technology that’s available today, it may be antiquated to rely on personal referrals, but in my experience, they tend to work out better. (As long as you do your due diligence and hire people based on their qualifications, not a sense of obligation to your mutual friend!)

For example, every time I’ve used an online service to find a babysitter, I’m disappointed. I get decent candidates, and I’ve hired a few, but they don’t compare to the three or four girls who were referred by friends over the years and are now a part of the family even though they’re grown with children of their own.

I have also had success with hiring strangers for projects using an online service like Odesk or eLance, but the core team at the International Christian Mompreneur Network came to me through a friend or colleague.

 

So, I’m curious—have you hired anyone to help you in your business or ministry? I’d love to hear how you make hiring decisions.

 

TGC photoTheresa Ceniccola is The Christian Mompreneur—a Mentor to Moms Who are Running a Business that Supports Faith and Family. She empowers entrepreneurial moms to build profitable businesses with wisdom and grace through the Christian Mompreneur Mastermind program and her professional Marketing services, which include copywriting, marketing, and strategy consulting and private coaching.

 

http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif 0 0 Heather Rosson http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif Heather Rosson2015-02-27 18:06:212015-05-06 15:32:53The When, What, and How of Making Your First Hire

Taking Time to Love Your Business

February 25, 2015/in NACWE Lifestyle Blog/by Heather Rosson

by Karen Lindwall-Bourg

 

Let the favor of the Lord our God be upon us,
and establish the work of our hands upon us;
yes, establish the work of our hands!

Psalm 90:17

Love is in the air! Just like every February. This year, why not show some love to your business? Try out these suggestions to help your business grow.

 

karenfeb

Send personal notes to your clients.

You might not have the type of business where you can send a personal note to each customer; if that’s the case, you can pick out a strategic few. Consider how much more of an impact you can have if the note is handwritten. Keep it short and personal. Think of it as a professional “Valentine” for your clients and customers.

 

Reach out with a handwritten inquiry to a new contact.

Who is the one person you’ve wanted to contact and start building a relationship? This is a networking contact that has the potential to show your business love and for whom you can reciprocate. Send a personal and specific handwritten note introducing yourself and offering value to your contact. Spend some time creating your letter. Don’t forget to politely request a response or offer a specific time you will follow-up.

 

Use this short month to accomplish that “to-do” you keep pushing back.

Boy, do I need this one!  The list grows!  We all have that thing on our to-do list we push back from month to month. Use these 28 days to get it done. Focus on the fact that you only have this month to finish it, and finally cross it off the list!

 

Invest in yourself to grow your biz.

You can’t do it all by yourself. Now, we superwomen can do a lot, but there are some things you just need help with. Take some time to determine a good way to invest in yourself or in your business to help it grow. Maybe you should commit to a coaching program, or perhaps your investment should be in a virtual assistant to help free up your time. You know what area of your business needs some love better than anyone.karenfeb2

 

Take some time off to recharge.

Entrepreneurs tend to work all the time. So, it is very important we schedule time off to rest and recharge. Taking a little time off for self-care can open up the creative flow again. Rest can actually make you more productive and more creative. Consider taking a break when your ideas are starting to feel stale.

 

Schedule a brainstorming session.

If you are stuck and not coming up with new ideas or the next steps on how to grow your business, schedule a session with some trusted business women. Brainstorming sessions should focus on collecting as many ideas as possible without filtering and without judging. Once you get a list, you can discuss which idea will work best for you. You can also use a brainstorming session to help devise an implementation plan for an idea you already have.

 

You know your business better than anyone. You know where it needs a little TLC and what is going well. Take some time to give yourself and/or your business a little extra love this month. It will help enhance your clarity, improve your creativity, and invigorate your purpose.

 

Karen Lindwall-Bourg is the Founder of RHEMA Counseling Associates, a Biblical Counseling, KarenLCoaching, and Training Center seeking to honor the Lord by leading others to the Sovereign God and the cross and Life of Jesus Christ, empowered by the Holy Spirit and equipped with the Sufficient Word [Greek: rhema] of God for abundant life and ministry. Karen lives with her husband Fred in North Central Texas, and spends as much time as possible with their 6 children, 5 grandchildren, extended family, and menagerie of ranch animals. www.rhemacounseling.com.

0 0 Heather Rosson http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif Heather Rosson2015-02-25 11:56:452015-05-06 15:32:53Taking Time to Love Your Business

Do You Have Sales Funnel Vision?

February 5, 2015/in NACWE Lifestyle Blog/by Heather Rosson

by Sabine Brandt

Customer Loyalty Service Support Care Trust Casual ConceptEvery now and then, I come across a resource that resonates with me on a deeper level and touches the core of what I am about, personally and professionally. Scott Stratten’s new book, UnSelling, is such a resource! The description I read on Amazon had me clapping my hands and shouting, “Yeesss!!!” This is what it said:

“UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.”

These five sentences perfectly capture how I feel about my clients as well as my experiences as a customer of other businesses.

All too often in recent years has my role as a customer been reduced to “the one who will give me her money” in exchange for poor quality products, dismal customer service, and zero effort to retain me as a long-term customer.

In my own business, there have been occasions when I had to take heat from coaches and other “experts” for insisting on a boutique business model (…I personally prefer the term “disciple-ship model”) rather than pursuing uber-automation strategies that would ensure I never have to submit myself to another 1:1 conversation with a customer.

I rebelled and refused! I love my clients and can’t fathom a business that robs me of the wonderful, divine appointments and interactions I have with them on a daily basis.

Yes, I could reach the masses by automating my entire business, but it is far more important to me to work with the specific Kingdom entrepreneurs God calls me to support. Don’t get me wrong, automation is fabulous and I use ample of it in my business, but when we start looking at our customers as “clicks and conversions” rather than individuals with purpose, we risk missing the entire point of the Kingdom marketplace.

Whether you run a small business or a multi-million dollar corporation, each individual customer interaction matters greatly, and we ought to treat it as such. From first contact to parting ways after a successful partnership, we should make our customers “feel the love”. Let’s show them how much we care—not about how much money they will make us but rather how well they will live their lives.

In my own business, that manifests itself as weekly check-ins just to say hi, carefully selected surprise gifts, loads of encouragement and prayer, and providing tangible support when needed. It means understanding what is happening in my clients’ businesses and lives, being available, and not hanging up the phone when we are in the middle of an important conversation because “our time is up”.

What are you doing in your business to show your customers you really care, before and after sales? If customer care is a weak point for you, use this article as your invitation to improve your processes and watch your customer loyalty and retention increase dramatically.


DSC_1586_LowSabine Brandt is president of Nobility Coaching and Consulting, Inc., and a certified business expert with nearly two decades of experience as an entrepreneur and corporate leader. Sabine delights in teaching her clients at www.nobilitycoaching.com how to create small businesses that not only provide financial freedom, but also a deep fulfillment of serving others and contributing to God’s greater plan.  In addition, Sabine serves as an executive coach and consultant to large organizations that wish to improve their operational processes and enhance their leadership capabilities.

0 0 Heather Rosson http://nacwe.org/wp-content/uploads/2025/10/CWElogoPNG-TransparentBGSmall-1.avif Heather Rosson2015-02-05 15:36:192015-05-06 15:32:53Do You Have Sales Funnel Vision?

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