Getting the Sale: Are You and Your Customers Speaking the Same Language?

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It’s beginning to look a lot like Christmas here in Minnesota with a snow covered landscape and brightly lit decorations everywhere, and, as I seem to do every year, I have been thinking a lot about how to eat healthy during the holidays and boost my family’s immunity in prevention of common winter illnesses. Trying […]

The 5 Stages Of The Marketing Process

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  [This article was originally published by Elayna Fernandez on November 11, 2014.] The world of business has changed much since my college days, and with e-mail, social networks, and blogging added to the mix, my definition of marketing has definitely evolved. As a Guerrilla Marketing Master Trainer, I know that marketing is a process that […]

The Gift of Being Present

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  I used to love the Holidays! I remember when my husband and I first got married, we shopped very carefully and specifically for the decorations we put in our home. I even remember feeling a little sad that our tree was decorated with store-bought ornaments instead of the handmade treasures that hung on my […]

The Keystone: The Third of Four Business Cornerstones for Helping Professionals

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…therefore thus says the Lord God, “Behold, I am the one who has laid as a foundation in Zion, a stone, a tested stone, a precious cornerstone, of a sure foundation: ‘Whoever believes will not be in haste.’ —Isaiah 28:16 A cornerstone, in ancient building practices, was the first and principal stone placed at the […]

The One Thing That’s Wrong With Your To-Do List

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  I flopped into bed, exhausted and emotionally wiped out. It had been another one of those days that seemed to go in a wildly different direction than what I had planned. A late school bus threw us off schedule, and everything else followed suit—forgotten lunchboxes, car batteries that died, dinner that was overcooked, a […]

Brave

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Being brave has been a theme of mine this year, and, boy, has it been on my mind this week. We are in Florida doing the theme park thing with our two youngest daughters one more time. We all have the sense this might be the last trip here for a while, so we want […]

Who’s in Charge Here?

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    Joshua 24:15 tells us to “choose today whom we will serve.” I choose to also adopt that as “choose today whom I will love.” I use them interchangeably. I watched my dad do it daily in his marriage, in his work, in his relationship with me and my brother, with his friends, and […]

7 Tips for Partnering with Success

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I spent most of my professional career in the non-profit sector. Most of my jobs included quite a bit of partnership development. All of the skills and knowledge I acquired during my time working in non-profits have proven to be quite useful as I build and grow my business. As I talk with other business […]

Do You Struggle with Perfectionism?

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[This article was originally published by Elayna Fernandez on October 9, 2014.] In today’s society, perfectionism seems widely accepted. After all, what’s wrong with high expectations? I get that. I believe in setting standards for your life and developing a self-awareness that drives you to become a little better every day, to pursue happiness and excellence. […]

Fear of Commitment: Are You “All In” When It Comes to Your Business?

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  Recently, my teenage daughter climbed behind the steering wheel of my truck for the very first time. After the initial heart-stopping excitement of white-knuckling the door handle and nearly putting a hole in the floorboard via my imaginary brake had worn off, we started focusing on the finer nuances of the driving experience. There […]